We're not just a factory.
We're your packaging partner.
BUpack was built to serve a new generation of eCommerce brands — brands that care about the unboxing moment, brand storytelling, and their environmental footprint.
Our Factory, Your Standards
15,000 m² of FSC-certified production space. 3-stage QC. 100% factory-direct pricing.
Our story
BUpack was founded in 2008 in Beijing, China, with one goal: to give brands packaging they're proud of, at a price they can afford.
For our first few years, we served large retailers. But in 2015, something changed. The DTC revolution was starting. Small brands on Shopify, Amazon, and Etsy were growing fast — and they needed something traditional factories couldn't offer: low MOQs, fast turnaround, and packaging that looked expensive but wasn't.
So we pivoted. We invested in digital printing lines, rebuilt our QC process around eCommerce standards, and started shipping samples direct to brand founders across North America.
Today, BUpack works with 850+ DTC, subscription box, wellness, beauty, and lifestyle brands. Our clients range from 2-person Shopify startups to 8-figure brands. The mission stays the same: packaging that makes people stop, feel something, and share.
Our journey
Founded
BUpack was founded in Beijing, China, with a mission to make premium packaging accessible to every brand.
DTC Pivot
We pivoted to serve DTC and eCommerce brands — low MOQ, fast turnaround, unboxing-first design.
FSC Certified
Achieved FSC certification. Sustainability became our default, not an upsell.
850+ Brands
Crossed 850+ eCommerce brand partners across North America and Europe.
18M+ Units
Shipped over 18 million eco-friendly packaging units to date.
What we believe
Sustainability is the default
We don't charge extra to go green. FSC-certified paper and soy-based inks are standard across all of our products.
Built for the unboxing era
Since 2018, unboxing videos have driven billions in eCommerce sales. We design packaging that earns those shares.
We grow with your brand
From 100-unit test runs to 100,000-unit reorders — our pricing and support scale with your success.
Quality is measurable
Every order passes a 3-stage QC process. We share inspection reports and photos before every shipment.